Free UTM Link Builder & Generator
Build UTM-tagged URLs to track your marketing campaigns. Generate utm_source, utm_medium, utm_campaign parameters with preset suggestions.
Frequently Asked Questions
What are UTM parameters?
UTM parameters are tags added to URLs that help you track where your traffic comes from in Google Analytics. They include source, medium, campaign, term, and content.
Which UTM parameters are required?
Only utm_source is technically required, but best practice is to always include utm_source, utm_medium, and utm_campaign for meaningful tracking.
Do UTM parameters affect SEO?
No, UTM parameters don't affect SEO. Google ignores them for ranking purposes. However, always use canonical URLs on your pages to prevent duplicate content.
Need to Post to 8 Platforms at Once?
ShortSync lets you upload once and publish to TikTok, YouTube Shorts, Instagram Reels, Facebook Reels, X, Threads, Snapchat, and Bluesky — all from one place.