Free Social Media Engagement Rate Calculator
Calculate your engagement rate for Instagram, TikTok, YouTube, Twitter, and LinkedIn. Get benchmark comparisons and performance insights.
Formula
(Likes + Comments + Shares + Saves) ÷ Followers × 100
Frequently Asked Questions
What is a good engagement rate?
On Instagram, 1-3% is average, 3-6% is good, and 6%+ is excellent. TikTok averages are higher (3-9%). Rates vary by platform, niche, and follower count.
How is engagement rate calculated?
The most common formula is: (likes + comments + shares + saves) ÷ followers × 100. Some platforms include additional metrics like views or clicks.
Why does engagement rate matter?
Engagement rate shows how actively your audience interacts with your content. High engagement signals quality content and helps with algorithmic reach.
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