Free Social Media Engagement Rate Calculator
Calculate your engagement rate for Instagram, TikTok, YouTube, Twitter, and LinkedIn. Get benchmark comparisons and performance insights.
Formula
(Likes + Comments + Shares + Saves) ÷ Followers × 100
Frequently asked questions
On Instagram, 1-3% is average, 3-6% is good, and 6%+ is excellent. TikTok averages are higher (3-9%). Rates vary by platform, niche, and follower count.
The most common formula is: (likes + comments + shares + saves) ÷ followers × 100. Some platforms include additional metrics like views or clicks.
Engagement rate shows how actively your audience interacts with your content. High engagement signals quality content and helps with algorithmic reach.
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