Analytics
See how your videos are performing across every platform you publish to.
The analytics tab pulls fresh numbers from each platform's official API and stitches them together into one view: per-platform summary cards, a sortable list of your published videos and a side-by-side comparison panel for digging into specific posts.
Supported platforms
Analytics is available for these platforms with public analytics APIs:
- YouTube
- TikTok
- Threads
- Bluesky
- Snapchat
- Mastodon
- Pixelfed, Reddit and Tumblr: likes, comments and shares (these platforms don't share view counts)
- Google Business Profile: profile stats only, see below
- X: with your own X API key, see below
Per-platform summary
One card per connected platform with the headline metrics for the selected time range (views, likes, comments, shares), plus the absolute follower change against the previous equivalent window. Use these to quickly answer "which platform is pulling its weight this month?" without scrolling.
Published posts
Shows every post you've published in the selected time range.
You can sort by date, views or any other metric from the dropdown. The arrow next to it flips the order between highest first and lowest first.
You can click the small settings icon to pick which metric tiles show on each row and choose the ones you care about the most. Platform-specific tiles have the platform's icon next to their name. If a tile you expect isn't showing, tick it there.
Platform-specific metrics
Some numbers only exist on one platform. These tiles show on that platform's posts:
- YouTube: Engaged views, Average view %, Subscribers gained and lost, and Shorts feed: the share of a Short's views that came from the Shorts feed. Hover the tile to see the number of views behind it.
- LinkedIn: Video views on Company Page videos, counting plays of 3 seconds or more. Hover the tile for the number of viewers and hours watched. LinkedIn keeps these numbers for 6 months after the post.
- Instagram: Reposts, Reels skip rate and Story link clicks.
- Bluesky: Quotes.
Not every tile is on by default, including Shorts feed and Video views. If one isn't showing, click the settings icon above the posts list and tick it (for example Views from the Shorts feed or Video views).
Compare posts side-by-side
Tick up to five posts and a panel slides in with every metric aligned in columns. On a computer you can click anywhere on a post's row to tick it.
Likes, comments, shares, and saves each show a small percentage next to the raw count (the share of views that took that action), so a small post and a big post stay easy to compare side-by-side.
Mix posts from any combination of platforms in the same view to spot where one platform consistently outperforms another.
Facebook posts show Reach (people who saw the post) and Impressions here too.
Compare Instagram accounts
Click Compare with others on the Instagram card to see your account next to up to five other public business or creator accounts: followers, posts, average likes, comments and Reel views, engagement rate and posts per week. Averages cover each account's last 12 posts. Personal accounts can't be compared.
Instagram only shares other accounts' public numbers through Facebook Login, so connect it once (Connections → Instagram → Facebook Login). The accounts you add are remembered in your browser for each workspace.
Google Business Profile
Google doesn't share stats for individual Business Profile posts, so the Google Business Profile card shows stats for your whole profile instead:
- Profile views: how often your profile was shown in Google Search and Maps, on mobile and desktop
- Website clicks, Calls and Directions: clicks on those buttons in your profile
Google shares these numbers for the last 30 days, about 2 days late. Ranges up to 30 days show that range; longer ranges show the last 30 days.
X analytics with your own API key
X charges for every post read through its API, so X analytics use your own X developer app. X bills your developer account directly and ShortSync never charges you for it.
To turn X analytics on:
- Sign in at console.x.com and create an app, or open one you already have.
- Add credits to your X developer account.
- Open the app's Keys and tokens and generate the Bearer Token. X shows it only once, so copy it right away.
- In ShortSync, go to Settings → Integrations → X analytics, paste the token and click Save key. ShortSync checks the key with X before saving it.
Your X stats (followers, views, likes, replies, reposts and quotes, bookmarks) appear after the next analytics sync. Only workspace owners and admins can add or remove the key.
What it costs
- X charges about $0.005 per post read. Reading the same post again on the same day (UTC) is free.
- Each sync reads at most your 100 newest X posts plus your follower count (about $0.01), so a daily sync costs up to about $0.51. Older posts are only read when you click Sync for them.
- X's current prices are on its pricing page. You can set a spending limit in the X Developer Console.
The key is stored encrypted and only used to read your posts' stats; it can't post or change anything. Settings shows the last 4 characters of the saved key, your X credit balance, and a warning if X rejects the key or your account runs out of credits. Remove the key any time to stop X analytics.
Export your data
Click the export button to download your analytics as a PDF report, Markdown (handy for pasting into AI tools like Claude or ChatGPT), or CSV for spreadsheets.
You can pick exactly which columns to include and optionally group the output by platform, video, or date. Grouping works across all three formats. In CSV, each group gets its own labeled section with a header row, so you can scan per-platform results without manual filtering.