DM automation

“Comment GUIDE and I’ll send it.” Now it sends itself.

The post did the hard part: people want what you’re offering. ShortSync keeps your promise for you. Everyone who comments the word, replies to your story or DMs you gets the link in seconds, even while you sleep, on Instagram and Facebook. Ask for their email on the way, and every comment becomes a contact you keep.

Get started for free

Official APIs and approved publishing partners

Starts from what people already do

Pick what a rule listens to and the keywords that start it. Each person gets a rule's DM once.

Post comments

Someone comments a keyword on any post, or on the one you pick.

Story replies

For "reply GUIDE to this story" stories.

DMs

Someone messages you a keyword like "link".

Instagram Live

Comments during a Live, answered while it's on.

Facebook Pages

Comments on your Page's posts, answered in Messenger.

A DM they actually open

Not just a link in a message request.

A button, not a bare link

Send the link on a button, or as an image card with a title. Every click is counted.

Files with the link

Add PNG or JPEG images and PDFs, like a guide or a price list, sent right after the link.

AI that answers

AI can write each DM in the person's language, and answer their replies for 24 hours from what you tell it.

Grow your email list from comments

Add a step before the link, and every comment can turn into a contact you own.

  • Ask to follow first

    ShortSync checks they follow you before the link goes out.

  • Ask for their email

    Saved to Contacts with a CSV download, and sent to Zapier, Make or n8n.

  • Deliver the lead magnet

    The link and your PDF arrive the moment they reply.

Set it up while you schedule the post

Add the DM in the post's Instagram settings. It starts the moment the post goes live, so a "comment GUIDE" Reel works from its first comment.

  • Works with scheduled posts

    Post now or schedule for next week; the DM starts when the post does.

  • Start from a saved automation

    Reuse your keywords, DM and link from an earlier rule in one click.

  • See what works

    Each version of the DM shows its own click rate, so you keep the best one.

The editor, as it looks in ShortSync

The real app, not a mockup.

Click the screenshot to see it full size.

Simple pricing

Included on Team. On Creator, add DM automation for $12€10£10/month. Both include 2,000 AI-written DMs a month, with no per-contact fees.

See all plans · Read the docs

Questions

Create a DM automation rule in ShortSync: pick the post (or all posts), add a keyword like LINK and write the DM. From then on, everyone who comments that keyword gets your DM. You can also set it up while scheduling the post, and it starts the moment the post goes live.
Yes, when it goes through Meta's official messaging API, which is what ShortSync uses. Instagram allows one private reply per comment, within 7 days of the comment. Keep a line in the DM saying it's automated: some places, like California and Germany, require it.
Yes. Turn on "Ask for their email": the first DM has a Send me the link button, then ShortSync asks for their email and sends the link once they reply. Emails go to your Contacts with a CSV download, and to Zapier, Make or n8n through a webhook.
DMs from accounts people don't follow land in Message requests. Turn on "Reply to the comment" and ShortSync posts a public reply like "Sent you a DM!" under each comment, so they know to check.
Yes, with "Ask to follow first". ShortSync checks whether they follow you before sending the link. After a few tries the link goes out anyway, because Instagram doesn't allow making a follow the price of a reward.
Yes, for comments on your Facebook Page's posts: they get a private Messenger message with the same buttons, files and email step. Story replies, DMs and Live comments work on Instagram.
ShortSync's DM automation sits next to your scheduling, inbox and analytics, so you set up the DM while you schedule the post, and replies land in the same inbox. AI-written DMs are included, and pricing is a flat add-on instead of a per-contact price.
DM automation is included on the Team plan and an add-on on Creator for $12€10£10/month. Both include 2,000 AI-written DMs a month.

Every comment, a conversation

Set up your first DM automation in a minute.

Get started for free

Official APIs and approved publishing partners

Prefer a walkthrough? Book a demo with Hilma