Feature

Keep posting where you do, reach everywhere else

Repurposing workflows repost your Instagram and Facebook posts, Twitch clips and podcast episodes to your other accounts: every new one automatically, and your back catalog a few a day.

Get started for free

Official APIs and approved publishing partners

See it in ShortSync

The real app, not a mockup.

Click the screenshot to see it full size.

Why it matters

New posts are usually reposted within half an hour, published right away or saved as drafts to review.
A new posts workflow checks your source account every 15 minutes, so a new post is usually reposted within half an hour. Publish reposts right away or save them as drafts to review first.
Repost older posts on a schedule, from all posts or a date range, on up to 5 time slots a day.
An old posts workflow reposts posts you already made on a schedule. Pick all posts or a date range, newest or oldest first, and up to 5 time slots a day.
Reposts reuse the original caption and cover, with titles taken from the caption's first line where needed.
The original caption is reused and a video's original cover becomes the cover on its reposts. YouTube, Pinterest, Reddit and Tumblr get their title from the caption's first line, and you choose what goes in the description.
Give each workflow its own platform settings without changing your usual upload settings.
Set YouTube visibility, category and playlists, TikTok privacy, LinkedIn visibility and more for every repost from a workflow, without changing your usual upload settings. Pick a Pinterest board, a subreddit or your Reddit profile where needed.
Reposts land in your library and calendar, so you can edit, reschedule or cancel any of them.
Scheduled reposts land in your library and calendar, so you can edit, reschedule, publish now or cancel any of them. Pause a workflow anytime and keep waiting posts as drafts or remove them.
Every new clip on your Twitch channel gets reposted, in the vertical version when Twitch has one.
Connect Twitch and a new posts workflow reposts every new clip made on your channel, by you or your viewers. An old posts workflow schedules older clips, newest, oldest or most viewed first. Clips go out in the vertical version when Twitch has one, with the clip title as the caption.
Paste an Apple Podcasts link or feed URL and each new episode is posted about 15 minutes after it appears.
Paste an Apple Podcasts link or a feed's URL and each new episode or item is posted about 15 minutes after it appears. Video podcasts post the video; audio episodes and other items post their cover art with the title as the caption and the link where it's clickable.
Import up to 20 specific Instagram or Facebook posts at a time and schedule them the usual way.
Prefer to choose? Import specific Instagram or Facebook posts into the upload flow, up to 20 at a time, edit them and schedule them the usual way. In Analytics, a repost button opens a post that took off, ready to share.

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Repost new posts automatically

New posts are usually reposted within half an hour, published right away or saved as drafts to review.

Repurposing sits next to your scheduling, inbox and analytics, in the same app.

How it works

A few clicks from upload to done. Try it in the window.

Upload
Your accounts
Edit layout
Repurpose sits under your accounts, next to Edit layout.
Try it: click Repurpose

Read the repurposing docs

Where it works

Repurposing reposts from Instagram (Business or Creator accounts) and Facebook Pages, the platforms that let ShortSync download the original video or photo, and from Twitch clips and podcast or RSS feeds.

Repost from

InstagramBusiness or Creator accounts
FacebookPages
TwitchYour channel's clips
Podcasts and RSSEach new episode or item

Reposts go to any other account you connect.

About Repurposing

Most creators have one home platform.

Repurposing workflows repost what you post on Instagram or Facebook to your other accounts, and work through your older posts a few a day. Captions and covers come along, and Twitch clips and podcast episodes can be reposted too.

The short version

Post where you're most comfortable and let repurposing keep your other accounts active.

Frequently asked questions

Instagram Business or Creator accounts, Facebook Pages, your Twitch channel's clips, and podcasts or RSS feeds. YouTube channels can't be used as a source. You can repost to any other connected account.

ShortSync checks the source account every 15 minutes and waits until a post is at least 10 minutes old, so a new post is usually reposted within half an hour. Press the sync button next to the workflow to check right away.

Yes. In a new posts workflow, choose Save drafts for me to review and reposts land in your library as drafts. Nothing is published until you schedule them.

Choose which posts to include (all, after a date, before a date or between two dates), newest or oldest first, and up to 5 time slots a day in your time zone. The workflow schedules reposts up to 30 days ahead, keeps topping them up and shows as Finished when every matching post has been reposted.

When an old posts workflow still has posts waiting, ShortSync asks whether to keep them as drafts or remove them. Posts that already published stay in your library either way. Pausing a new posts workflow and turning it back on starts from that moment, so posts made while it was off aren't all reposted at once.

Yes, each repost counts as one upload, the same as posting it yourself. Drafts are always free. If you run out of uploads, reposts are saved as drafts instead of being published, so nothing is lost.

Ready to save hours every week?

Start publishing to every platform in one click.

Get started for free

Official APIs and approved publishing partners

Prefer a walkthrough? Book a demo with Hilma

Keep posting where you do, reach everywhere else

See it in ShortSync

Why it matters

Repost new posts automatically

Give your back catalog a second life

Captions and covers carried over

Platform settings per workflow

Ordinary posts you stay in control of

Every new Twitch clip, posted for you

Podcasts and RSS feeds

Pick old posts by hand

How it works

Where it works

About Repurposing

Frequently asked questions

Related guides

Content Repurposing Across Every Platform

Custom thumbnails for YouTube Shorts & Reels

Custom captions per platform

Ready to save hours every week?