RSS feedInstagram
RSS feed to Instagram

Post your RSS feed to Instagram

Every new podcast episode or article, posted to Instagram with its artwork and title. ShortSync reads the feed every 15 minutes and posts each new item to your professional Instagram account, or saves it as a draft so you can write a proper caption first.

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Free plan · Set up once · Publish or save drafts

How to set it up

  1. 1

    Connect Instagram

    Connect a professional (Business or Creator) Instagram account in ShortSync with Instagram's own sign-in. No Facebook Page needed.

  2. 2

    Paste the feed

    On ShortSync's Upload page, open Repurpose and create a workflow. Under Post from, pick YouTube or podcast and paste the RSS or Atom feed URL, or a podcast's Apple Podcasts link. ShortSync shows the latest items so you can check it's the right feed.

  3. 3

    Pick Instagram and how to post

    Under Post to, select your Instagram account (and any others you want). Choose Publish right away, or Save drafts to check each post first.

  4. 4

    Let it run

    About 15 minutes after a new item appears in the feed, ShortSync posts it to Instagram. Items from before you created the workflow aren't posted as new.

What the post looks like on Instagram

  • A feed post with the image and the title and link as its caption.
  • Instagram doesn't make links in captions clickable, so the title carries the post; point people to the link in your bio.

Other ways to do it

All of these work. ShortSync suits you if you'd rather not build or host anything, or want the same post on several platforms.

Design and post each one

A custom graphic per episode looks great, and takes time every week. Drafts in ShortSync give you the artwork and title ready to edit.

Zapier, Make, Pabbly or IFTTT

Each has a template that watches a feed and posts to the platform. Flexible if you already pay for one, but you build and maintain the workflow and its message yourself, and each extra platform is another step.

Good to know

  • Items need an image or a video to be posted; items with neither are skipped.
  • For podcasts, each episode uses its own artwork, or the show's cover when it has none. Video podcasts post the video.
  • An old posts workflow can work through the items already in the feed, a few a day in the time slots you pick.
  • Instagram feed images need to be between 4:5 and 1.91:1. YouTube thumbnails (16:9) and square podcast art both fit.
  • A video item (a video podcast, for example) posts as a Reel.
Read the setup guide

More automatic posting

Frequently asked questions

No. Instagram doesn't make links in captions clickable, so the title does the work. Keep your latest episode or a link page in your bio.
Yes. When the feed item carries a video file, it's posted as a Reel, within Instagram's length limit.
Any RSS or Atom feed whose items have an image or a video: podcasts (paste the Apple Podcasts link or your host's RSS feed), YouTube channels, news sites and blogs that include images. Spotify listening links don't work, since Spotify doesn't expose a feed; use the RSS feed from your podcast host.
About every 15 minutes. A new item is posted on the next check after it appears in the feed.
Repurposing workflows are on every ShortSync plan, Free included. Each published post counts as one upload on your plan, like posting it yourself; drafts don't count. If you run out of uploads, new posts wait as drafts instead.

RSS feed to Instagram, on autopilot

Free plan, official platform APIs, publish or save drafts.

Get started for free
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Official APIs and approved publishing partners

Prefer a walkthrough? Book a demo with Hilma