RSS feedFacebook
RSS feed to Facebook

Post an RSS feed to your Facebook Page

Facebook Pages can't import an RSS feed themselves. ShortSync does it for your Page: each new item in your feed is posted with its image, title and link, about 15 minutes after it's published.

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Free plan · Set up once · Publish or save drafts

How to set it up

  1. 1

    Connect Facebook

    Connect your Facebook Page in ShortSync with Facebook's own sign-in and pick the Page. Facebook only lets apps post to Pages, not personal profiles.

  2. 2

    Paste the feed

    On ShortSync's Upload page, open Repurpose and create a workflow. Under Post from, pick YouTube or podcast and paste the RSS or Atom feed URL, or a podcast's Apple Podcasts link. ShortSync shows the latest items so you can check it's the right feed.

  3. 3

    Pick Facebook and how to post

    Under Post to, select your Facebook account (and any others you want). Choose Publish right away, or Save drafts to check each post first.

  4. 4

    Let it run

    About 15 minutes after a new item appears in the feed, ShortSync posts it to Facebook. Items from before you created the workflow aren't posted as new.

What the post looks like on Facebook

  • A photo post on your Page with the title and link as its text.
  • The link in the text is clickable for anyone who sees the post.

Other ways to do it

All of these work. ShortSync suits you if you'd rather not build or host anything, or want the same post on several platforms.

Zapier, Make, Pabbly or IFTTT

Each has a template that watches a feed and posts to the platform. Flexible if you already pay for one, but you build and maintain the workflow and its message yourself, and each extra platform is another step.

Good to know

  • Items need an image or a video to be posted; items with neither are skipped.
  • For podcasts, each episode uses its own artwork, or the show's cover when it has none. Video podcasts post the video.
  • An old posts workflow can work through the items already in the feed, a few a day in the time slots you pick.
  • Posts go to Facebook Pages; Facebook's API doesn't allow posting to personal profiles or groups you don't manage as a Page.
Read the setup guide

More automatic posting

Frequently asked questions

No, Pages have no RSS import. You need a tool that reads the feed and posts through Facebook's API, which is what ShortSync does.
No. Facebook only lets apps post to Pages.
Any RSS or Atom feed whose items have an image or a video: podcasts (paste the Apple Podcasts link or your host's RSS feed), YouTube channels, news sites and blogs that include images. Spotify listening links don't work, since Spotify doesn't expose a feed; use the RSS feed from your podcast host.
About every 15 minutes. A new item is posted on the next check after it appears in the feed.
Repurposing workflows are on every ShortSync plan, Free included. Each published post counts as one upload on your plan, like posting it yourself; drafts don't count. If you run out of uploads, new posts wait as drafts instead.

RSS feed to Facebook, on autopilot

Free plan, official platform APIs, publish or save drafts.

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Official APIs and approved publishing partners

Prefer a walkthrough? Book a demo with Hilma