How to Post Instagram Reels to Facebook Reels
Double your reach by sharing your Instagram Reels to Facebook — Meta makes it easy with built-in cross-posting.
Instagram and Facebook are both Meta platforms, which means cross-posting between them is easier than any other platform combination. Meta offers built-in Reel sharing between Instagram and Facebook, and third-party tools can automate this alongside other platforms. Here is how to set it up.
How to Cross-Post from Instagram Reels to Facebook Reels
Option A: Use Meta's built-in cross-posting
When creating a Reel on Instagram, toggle 'Also share to Facebook' before publishing. This is the simplest method — Meta handles everything automatically. Your Reel appears on both platforms with the same caption.
Option B: Customize per platform with a tool
If you want different captions on Facebook vs. Instagram (recommended), use ShortSync or Meta Business Suite. This lets you write platform-specific captions while still posting the same video to both.
Link your Facebook Page to Instagram
For cross-posting to work, your Instagram Business/Creator account must be linked to a Facebook Page. Go to Instagram Settings > Account > Linked Accounts > Facebook and connect your Page.
Customize your Facebook caption
Even if using the same video, adapt your caption for Facebook's audience. Facebook users respond well to questions, stories, and conversational text. Use fewer hashtags than Instagram.
Check both platforms after posting
Verify that your Reel appears correctly on both Instagram and Facebook. Check that the video quality, caption, and cover image look right. Engage with comments on both platforms.
Tips for Cross-Posting
- ✓Meta's automatic cross-posting uses the same caption for both — customize manually or use a tool for better results.
- ✓Facebook Reels reach a different demographic (older, more diverse) than Instagram — adjust your content voice if needed.
- ✓You can cross-post from Facebook to Instagram too (reverse direction) via Meta Business Suite.
- ✓Add both platforms to your ShortSync workspace for streamlined multi-platform management.
Conclusion
Cross-posting Instagram Reels to Facebook is the easiest cross-platform strategy available — Meta literally built it into the platform. For the best results, customize your captions per platform rather than using the exact same text. And if you are already posting to TikTok and YouTube too, use ShortSync to manage all platforms from one place.
Frequently Asked Questions
Yes. You can enable automatic sharing in Instagram settings, or toggle it per post. For more control, use Meta Business Suite or ShortSync to choose which Reels to share.
Yes, often. Facebook's audience demographics and engagement patterns differ from Instagram's. A Reel that goes viral on Instagram might perform differently on Facebook, and vice versa.
Yes. Instagram-to-Facebook cross-posting requires linking your Instagram account to a Facebook Page. You cannot cross-post to a personal Facebook profile.
Yes. ShortSync supports posting to all four platforms (plus Snapchat) from a single upload. You can customize captions and settings for each platform individually.